After an analysis by RMV Creative of the White Mountain existing logo material, White Mountain Adventures wished to pursue a logo refresh and light branding refresh to bring together brand elements of typography and logo design into a consistent voice at the recommendation of RMV Creative.
Client
White Mountain Adventures, Banff, Alberta
White Mountain Adventures, Banff, Alberta
Services
Identity Design
Identity Design
Project Team
Kyle Kerpan
Tess Tanner
Damian Lamartine
Kyle Kerpan
Tess Tanner
Damian Lamartine
![White Mountain Logo Before Refresh](https://cdn.myportfolio.com/9d969605-4a43-4104-aa28-7dc4f8aec52a/fb267d80-5b3d-4374-b5f0-8ec704c82310_rw_600.png?h=e6d379e30bb35d09c071d01c6821e6fd)
White Mountain Logo Before Refresh
![White Mountain Logo After Refresh](https://cdn.myportfolio.com/9d969605-4a43-4104-aa28-7dc4f8aec52a/f6eb4b4f-6c66-46c1-9e95-f143395418b0_rw_600.png?h=74e6dbb6be22c0eb31c1368fb311d1ad)
White Mountain Logo After Refresh
![Colour on Black Version](https://cdn.myportfolio.com/9d969605-4a43-4104-aa28-7dc4f8aec52a/edb43a54-207e-405d-be59-56be328bbee5_rw_600.png?h=98f24a2a1925018096f11b758e5659b8)
Colour on Black Version
![Outline Version](https://cdn.myportfolio.com/9d969605-4a43-4104-aa28-7dc4f8aec52a/47876b62-b4cb-4f14-955a-5920066c63d0_rw_1200.png?h=b32e1ee6df571fe65a8a7dca2189c8ee)
Outline Version
![Horizontal Version](https://cdn.myportfolio.com/9d969605-4a43-4104-aa28-7dc4f8aec52a/5426e7b9-b0f4-478f-964a-feda9b765d42_rw_1200.png?h=fa25104d73fdfb71f774343f1bdb2c9c)